Last week, popular Punjabi YouTuber Jaggie received a special package from international YouTube sensation MrBeast, with a script and a request to dub one of his latest videos into Punjabi. Taking up the gauntlet, Jaggie went ahead and dubbed the video, even posting a behind-the-scenes video explaining the process.
In his video, Jaggie said that although he encountered a little bit of technical trouble while dubbing, he was determined to give his best work, especially because it was for MrBeast, the world's most-subscribed YouTuber. Jaggie started dubbing at around 6 p.m. and then worked all through the night until 1:30 a.m. He felt grateful for the experience, commenting on the importance of getting MrBeast's content to Punjabis in India and abroad.
The dubbed video, "Romantic Date for $1 to $500,000," is MrBeast's first-ever Punjabi language video, a point of pride for regional creators and viewers alike. Jaggie, with more than 1.69 million subscribers on YouTube and 123,000 on Instagram, told MrBeast himself handpicked him for this endeavor, vowing to dub further videos in Punjabi in the future.
MrBeast, whose actual name is James Stephen Donaldson, is a 26-year-old billionaire YouTuber and businessman. He reportedly makes up to $50 million (₹427 crore) a month and has been recently featured on the list of the world's youngest billionaires. MrBeast has more than 400 million subscribers to his YouTube channel and has no equal in the online space.
After last year's collab with famous Indian Youtuber, Carryminati, MrBeast is expanding his audience among the Punjabi community. India has a huge diaspora of Punjabis living abroad, which may be the main audience of the Punjabi version of Beast.
Jaggie's successful collaboration with MrBeast not only indicates the increasing popularity of content in regional languages but also inspires creators from all over India.