Mahendra Singh Dhoni's iconic helicopter shot has now influenced artisanal chocolates, which were launched on Tuesday by food and beverage start-up 7InkBrews, in which the former India captain is also a shareholder.
Mohit Bhagchandani founded the company, which is based in Mumbai, with Adil Mistry and Kunal Patel as co-founders.
The brand Copter7 — inspired by the famous Dhoni shot and his shirt number —ˇ has launched a new line of chocolates and drinks (both non-alcoholic and alcoholic).
“When you believe so strongly in the vision of a company, it makes the association that much more meaningful. I am truly elated to be a shareholder and brand ambassador for a company like 7Ink Brews,” Dhoni was quoted as saying in a press release issued by the company.
The brands will be launched in Uttar Pradesh, Haryana, Jharkhand, Punjab, and Chandigarh in the coming months, following the brand launch in Mumbai, Pune, Goa, and Bangalore.
“Built around the attributes of champion cricketer, Mahendra Singh Dhoni, and inspired by his signature ‘helicopter shot’, hence the name Copter7,” the press release stated.
“The packaging and labelling is another noteworthy feature, inspired by Dhoni’s different jerseys and their colours.”
The brand will look to capitalise on Dhoni's "undying "can't stop, won't stop" spirit, according to Mohit Bhagchandani, founder and managing director.
The company has collaborated on the chocolates with renowned chocolatier and chef David Belo of Mysore-based craft chocolate brand Naviluna.
The company stated, "“Using sustainably-grown cacao sourced from Southern India, these bean-to-bar chocolates are all-organic, vegan and GMO-free, allowing you to appreciate the qualities of the Indian cacao bean in its full glory".