People for the Ethical Treatment of Animals (PETA) India has asked Amul to switch to producing vegan milk. In the matter, PETA India wrote a letter to RS Sodhi, Managing Director of Amul and said that dairy cooperative society should get benefitted from the booming vegan food industry.
“We would again like to encourage Amul to benefit from the booming vegan food and milk market, instead of wasting resources trying to fight the demand for plant waste products that is only growing. Other companies are responding to market changes, and Amul can too,” suggested PETA India.
According to analysis, the vegan food and drink market could increase by more than 1000% by the end of the decade. PETA India’s vegan outreach coordinator Dr. Kiran Ahuja said, “Much of the world and that certainly includes India has turned sour towards dairy over animal welfare, environmental and health concerns.”
Also Read: No more free speech in India? Twitter fazed by “intimidation tactics”
“PETA India is calling Amul to realize which way the wind is blowing and switch to producing the creamy dairy-free milk that today’s customers want,” she added
However, Amul is at thick with these opinions. The Managing Director of Amul, RS Sodhi, retweeted a tweet by Ashwini Mahajan, national co-convener of Swadeshi Jagran Manch and said, “Don't you know dairy farmers are mostly landless. Your designs may kill their only source of livelihood. Mind it milk is our faith, our traditions, our taste, our food habits an easy and always available source of nutrition.”