Ever since Selena started her career, she voiced out about the significance of embracing one's individuality and she hopes to preach that message by revealing her new beauty brand, Rare Beauty.
Gomez used Instagram to announce her upcoming project. She made a video for the same where she is seen putting on different lipstick, eye-shadow and blush swatches, as well as using make-up sponges.
In the clip she said, "Being rare is about being comfortable with yourself. I've stopped trying to be perfect. I just want to be me."
“I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness. You’re not defined by a photo, a like or a comment. Rare Beauty isn’t about how other people see you, it’s about how you see yourself,” she continued.
This summer, Rare Beauty will launch in North America. The brand’s name is inspired from Gomez’s recent album, Rare.