British multinational confectionery company, Cadbury, fully owned by Mondelez International (originally KraftFoods) since 2010. It is the second largest confectionery brand in the worldafter Mars.
A screenshot of theCadbury website has been doing the rounds of Twitter on Sunday which shows thatits chocolates include gelatine. The screenshots shows that Cadbury websitesays that the gelatine that they use in their products are halal certified andare derived from beef.
Due to this, Cadburytrended on twitter and faced a backlash after this screenshot went viral.
In Hinduism, theconsumption of beef and pork is prohibited. Hence, enraged over the product,multiple people took to Twitter to express their resentment.
“Is this true@CadburyUK? If yes, Cadbury deserves to be sued for forcing Hindus to consumehalaal certified beef products. Our ancestors & Gurus sacrificed theirlives but didn’t accept eating beef. But post “independence” rulers haveallowed our Dharma to be violated with impunity,” a netizen tweeted.
More than 3000 tweetshave been made about Cadbury in the past few hours.
However, when oneobserves the screenshot carefully, one can see that the website is of CadburyAustralia and not Cadbury India.
In response to suchtweets, Cadbury stepped forward and clarified that the screenshot was not related to products manufactured in India.
Cadbury said onSunday, “The screenshot shared in the Tweet is not related to Mondelez/Cadburyproducts manufactured in India. All the products manufactured and sold in Indiaare 100% vegetarian. The green dot on the wrapper signifies that.”
Cadbury also saidnegative posts can hurt its image. “As you can well imagine, negative postslike these, damages consumer confidence in our well-respected and loved brands.We request our consumers to please verify facts related to our products beforesharing them further.”