India is witnessing an entrepreneurship wave. From job seekers, the trend is now changing to job givers. Reality shows like Shark Tank in India has now glamourised entrepreneurship as well. Amid the entrepreneurship wave, Punjab is also not behind.
A company named P-TAL (Punjab Thathera Art Legacy) secured a rare all-shark deal at Shark Tank India Season 3. Aman Gupta, Amit Jain, Anupam Mittal, Namita Thapar, and Vineeta Singh all invested in the company together that its roots in Amritsar, Punjab.
The founders of the company Kirti Goel, Gaurav Garg and Aditya Agrawal appeared at Shark Tank India Season 3 and reminded sharks how they used to hear 'Cook in Brass, Eat in Bronze, and Drink in Copper' were actually true even scientific point of view.
The founders came with original ask of Rs 50 lakh for 1 percent in company- Valuation Rs 50 crore. However, in the end, they got Rs 1 crore for 3.2 percent of the company. Now, the question arises what the company do and how it is connected to Punjab?
Aditya Agrawal, CO of the company said, "P-Tal started in SRCC in 2019 during a college project. P-Tal is an authentic Kitchenware, Cookware, Dinnerware, and Drinkware Utensils made out of brass, copper, and bronze."
"It is beneficial for our health as well. It is said that food cooked in these utensils retain 93 percent nutrients. In other utensils, only 13% nutrients are retained. These utensils are made by Thathera community of Jandiala Guru."
"It is only Indian craft included in UNESCO's list of intangible cultural heritage. Through P-Tal we have impacted 55 families of artisans. Those artisans who used to earn Rs 2000 per month are today earning Rs 25,000 per month. Some are even earning Rs 1 lakh per month."
Aditya Agrawal further said, "I was studying at SRCC. In 2021, I completed my graduation from SRCC. We started P-Tal in Enactus Society. But due to financial constrains we could not hire designers at that time. Then there was a student in our college Arjun. Arjun's sister Kirti (COO). She is a professional designer."
"To do this, Kirti shifted from Chandigarh to Amritsar. She developed designs with artisans there. Along with them, she started making modern utensils. They used to make large utensils for Gurudwaras. Jandiala is a small town that is 30-40 Km away from Amritsar."
Gaurav Garg who handles production and hails from Punjab said, "I handle production. I am from Punjab. I used to keep watching since my childhood that these utensils were actually at my home but it soon started getting replaced. Then, I visited village and get to know that the craft is listed in UNESCO. So, I decided to pursue it."
