‘Sade Bazurg, Sada Maan’: 1076 helpline eases access to pensions, services

From queues to phone calls: how 1076 is transforming access to pensions and welfare for Punjab’s elderly on World Elder Abuse Awareness Day
Punjab CM Bhagwant Singh Mann
Punjab CM Bhagwant Singh MannFile photo
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As the world observes World Elder Abuse Awareness Day, Punjab's 1076 doorstep governance initiative is emerging as a quiet but significant intervention in senior citizen welfare—bringing pensions, certificates and hundreds of government services directly to the homes of those who need them most.

For the senior citizens of society, an ordinary visit to a government office can become an extraordinary challenge. At 74, Gurmail Kaur no longer has to depend on her son to take a day off work whenever she needs government paperwork. Instead of travelling across town, standing in queues and making repeated visits to offices, she can now access many government services with a simple phone call.

For many senior citizens, applying for a pension, obtaining a certificate, updating records or accessing welfare benefits often means arranging transport, standing in long queues, navigating paperwork and depending on family members to accompany them. For those living alone or facing mobility challenges, even a routine administrative task can become a source of stress and anxiety.

Punjab's 1076 doorstep governance initiative seeks to change that.

As the world marks World Elder Abuse Awareness Day on June 15, conversations often focus on financial exploitation, neglect, and social isolation. Yet one challenge that frequently goes unnoticed is the difficulty many elderly citizens face in accessing basic government services independently.

Recognising this gap, the Punjab Government launched the "Bhagwant Mann Sarkar, Tuhade Dwaar" initiative in December 2023, aiming to bring government services directly to citizens' homes rather than requiring citizens to repeatedly visit government offices.

What began with 45 services has expanded dramatically. Today, citizens can access 436 services from 29 government departments simply by calling the 1076 helpline. A trained Seva Sahayak visits the applicant's residence, assists with documentation, verifies records and completes the application process at the doorstep.

The scale of adoption has been significant. According to government figures, over 3,31,000 applications have been received since the launch of the service. To make the service more affordable and accessible, the state also reduced the doorstep service charge from ₹120 to ₹50.

Among the most frequently sought services by elderly citizens has been the Old Age Pension Scheme. Thousands of senior citizens have used the 1076 helpline to apply for old-age pension benefits without travelling to government offices, highlighting how doorstep governance is helping bridge one of the most critical gaps in social welfare delivery. When it was launched in October 2025, the 1076 helpline saw 685 senior citizens applying for old-age pensions. The number peaked at 1,658 in February this year, and the last count was 1,125 in April 2026.

For many older residents, the challenge is not merely mobility but digital exclusion. As government systems become increasingly technology-driven, elderly citizens often find themselves struggling with online portals, document uploads, OTP verifications, and digital procedures. The 1076 model addresses this by combining technology with human assistance, ensuring that digitisation does not leave vulnerable citizens behind.

The initiative is also complemented by Punjab's broader outreach towards senior citizens. Under the state's "Sade Bazurg, Sada Maan" campaign, special efforts have been undertaken to connect elderly residents with pensions, healthcare services, senior citizen identity cards, assistive devices, and welfare programmes.

Chief Minister Bhagwant Mann has repeatedly emphasised the importance of easing governmental interaction for citizens. He has insisted that government offices should not be a burden on citizens; government should reach citizens where they are. The 1076 helpline embodies that philosophy by taking public services directly into homes, particularly for those who face the greatest barriers to access.

The significance of such interventions extends beyond administrative efficiency.

For an elderly widow seeking pension benefits, a retired teacher requiring official documents, or a senior farmer needing land records, doorstep governance represents something far more meaningful than convenience.

It represents dignity. It represents independence. And it represents the reassurance that advancing age need not become a barrier to accessing public services.

“On World Elder Abuse Awareness Day, that may be one of the most powerful forms of inclusion a society can offer, ensuring that senior citizens are not merely beneficiaries of government programmes, but active participants in public life,” insists Punjab Good Governance and Information Technology Minister Aman Arora.

For every elderly citizen who no longer has to arrange transport, stand in queues, or depend on others to complete a simple administrative task, Punjab's doorstep governance initiative becomes more than a service-delivery reform.

It becomes a promise that the government will come to them when they need it most.

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