Airtel is a juggernaut in mobile, DTH (Direct to Home)television, and broadband internet.
The company now intends to start advertising campaigns onall its platforms and technologies.
The platform is called Airtel Ads.
The company claims that the size of the brand which wants toadvertise will not be a qualifying criterion. In other words, company of anysize will be able to book ads on Airtel Ads.
Airtel claims that it has over 320 million customers acrossits businesses.
Airtel Ads has already proven its performance, claims areport. Over a 100 brands including PepsiCo, Lenskart, Cars24, and Zomato werethe early advertisers.
Also, the categories of the initial businesses that gave advertisementsspanned multiple categories.
“Airtel Ads breaksnew ground in the USD 10 bn Indian advertising industry. By abstractingAirtel’s unique strengths of quality customers, best-in-class network andworld-class digital platforms, Airtel Ads offers innovative channels for brandsto reach the right audiences. What truly differentiates Airtel Ads is itsrazor-sharp focus on quality over quantity and real impact vs vanity metrics,” AdarshNair, Chief Product Officer, Bharti Airtel.
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The company claims that Airtel’s proprietary deep science willallow Airtel Ads to provide performance in campaigns.
Further, the company claims that the customers of Airtelwill be given the first priority and only the most relevant ads will be shownto a user.
It is pertinent to note that the highly successful onlineadvertising business empire of Google, Google AdSense, is also built on thesame concept of sensible ads.
The reader will appreciate that relevant and timelyadvertisements are a win-win-win scenario.
The advertiser wins because he gets a potential business,the advertising platform wins because it gets to get performance for its payingcustomer. And the end-user wins because he gets to learn of a business that maybe able to satisfy whatever task that he is trying to achieve.
Opening up of this business venture by Airtel will providecompetition to current advertising businesses and the resultant competition shouldbe good for the business.