On Wednesday, Akasa Air, which will be launched next year, has revealed its symbol and tagline, which are inspired by the elements of the sky. The newest air carrier will be backed by Rakesh Jhunjhunwala.
Akasa Air’s Symbol – “The Rising A,” signifies the warmth of the sun, the effortless flight of a bird, and the dependability of an aircraft wing. The tweet by the airline read, “The Rising A symbolizes the warmth of the sun, the effortless flight of a bird, and the dependability of an aircraft wing. Always moving upwards. Always inspiring to rise”.
Akasa Air’s Tagline/ slogan – “It’s your sky,” through this slogan airlines promise to embrace everyone and create an inclusive environment for all Indians.
The airline has used a mixture of two colours – “sunrise orange and passionate purple,” which reflects the airlines’ warmth, energy and youthful nature, according to the airline.
Akasa Airlines has also shared a 40-second introductory video on Twitter, have a look at the same here:-
Vinay Dubey, founder, managing director and CEO of the airlines translated the purpose of the air carrier and said, “Translating our purpose to serve every traveller with an innovative yet simple alternative required a modern and confident symbol. The Akasa Air brand identity encapsulates the collective spirit of flying and the individual pursuit of dreams for each of us”.
Akasa received its no-objection certificate in October and expectedly will start its services from the half of 2022.