Amitabh Bachchan To Launch NFT Collection Through BeyondLife.Club

By introducing some special NFTs, Amitabh Bachchan has become the first Indian star to take a deep dive into the nascent world of digital assets

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The world is warming up to digital assets, and India appears to be following suit. Actor Amitabh Bachchan, one of the country's biggest stars, is leading from the front. By introducing some unique ­NFTs (Non-fungible tokens), the famous figure has become the first Indian actor to take a deep dive into the nascent world of digital assets. The NFTs in question are a series of one-of-a-kind and limited-edition artworks inspired by Amitabh Bachchan's life. BeyondLife.club, which will be created by Rhiti Entertainment in collaboration with GuardianLink.io, will provide these NFTs.


With this, Amitabh Bachchan has become the first Indian cinema star to join the initiative, which corresponds with the platform's official debut. Arun Pandey, Chairman and Managing Director of Rhiti Group, expressed his gratitude to Amitabh Bachchan by posting a photo with him and giving his thoughts on the launch.

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In a tweet, Arun Pandey said, “While growing in Varanasi, we used to watch/admire the legend of Century Amitabh Bachchan. And, never thought that I will be launching his NFT. I will always be grateful to the legend. Having Keyur Patel as a partner who is legendary in the tech world.”

Amitabh Bachchan's recital of poems from Madhushala, his father Harivansh Rai Bachchan's famed collection of poems, is one of the NFTs up for grabs. Amitabh Bachchan will also offer tales in addition to the recital. The collection includes "personally autographed posters commemorating the major achievements" in the actor's career, as well as other unknown presents.

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You may also post your NFT proposal on the BeyondLife.club website, which will then be sent to Amitabh Bachchan. This enables a personalized NFT experience.  “It might be an audio clip, a signed poster, or a meet and greet, Go wild,” the website said.

On a blockchain, NFT is stored. The blockchain provides a unique identity to the digital asset, making it non-interchangeable.  An NFT can be created from a real-world asset like a painting, game, music album, collectable sports cards, or even a meme.

“Bollywood megastar Amitabh Bachchan will be the first to put out his NFT collection through BeyondLife.club,” stated BeyondLife.club in a statement. These souvenirs will honour his legendary reputation while also commemorating the launch of the first NFT platform.”

The venture's main purpose, according to Pandey, is to "empower artists, celebrities, and athletes internationally while also assisting dedicated followers in getting their hands on the purest form of the material." The Rhiti Group, founded by Pandey, is a talent management firm that specialises in sports marketing and celebrity management.

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