Apple Retail Stores in India: What are its benefits & how its Mumbai-Delhi outlets are different?After Apple BKC store launched, the company says that these new retail locations mark an expansion that will provide new and improved ways for people to browse, discover, and purchase Apple products Author : Ujjwal Samrat
D-Day finally arrived in India as the nation got its first-ever Apple's retail store at Mumbai's famous Bandra-Kurla Complex (BKC). On Tuesday, Apple CEO Tim Cook integrated the company's first retail store when he officially opened the gates to the 28,000 sq ft store this morning to excited fans waiting for hours. Apple's second retail store in India is set to open in the national capital Delhi on Thursday. The arrival of Tim Cook is already widely followed as the Apple CEO has been busy exploring India and meeting Bollywood stars in Mumbai. Recently, Cook also visited Antillia in which Akash Ambani was seen seeing him off at the gate. It is pertinent to mention here that Apple's first Indian retail store has been opened at the Jio World Centre in Mumbai’s BKC and it is indeed one of a kind. However, with Apple's Retail store finally opened in India, the question arises what are its benefits, or simple what are Apple retail store benefits? To know the answer continue reading-
What are Apple retail store benefits or how Apple retail store will benefit Indians?
As per reports, the company says that these new retail locations mark an expansion that will provide new and improved ways for people to browse, discover, and purchase Apple products. The company says that it is committed to providing top-notch customer service and experiences to its customers. Here are some of the things that customers will be able to do at the Apple India retail store from next week:
Customers will have the opportunity to check out the newest products from Apple.
Find creative inspiration.
Customers will also receive individualized service and assistance from a team of experts such as specialists, creators, and geniuses.
Employment for Indians
It is pertinent to mention here that in January this year, Apple Inc put out job listings for store leaders, market leaders, and managers for 'Apple Retail', with some positions already filled in. That was a clear indication, experts say, that the iPhone manufacturer is readying to launch its flagship retail stores in India, a plan that has been in the works since 2015.
Why is an Apple Store significant?
Apple could not open a store in India earlier because of regulatory restrictions around single-brand retail. So far, it had stores operated by Indian partners like Imagine and Future World. With the launch of its first two stores, Apple will become a full-stack player in India, managing everything from manufacturing to retail. At the new company-owned stores, Indian customers will be able to walk in to buy India-made iPhones, underlining the company’s 25-year journey in the country. It is pertinent to mention here that at Apple Stores, the actual sale of products takes the backseat and the focus is on the experience. Like a town square, people can walk in and spend as much time as they want with the products and even ask questions and learn how to use an iPhone and MacBook.
How Apple's Mumbai and Delhi outlets are different from each other?
While Apple BKC is inspired by the iconic Kaali Peeli taxi art, which is unique to Mumbai, Apple Saket features a unique design that takes inspiration from Delhi’s many gates, each signifying a new chapter to the city’s storied past. “The colorful artwork celebrates Apple’s second store in India — located right in the nation’s capital,” says the official website of Apple.
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It is pertinent to mention here that before the store officially opened, customers were invited to download exclusive Apple BKC and Apple Saket wallpapers. They can also listen to specially selected playlists on Apple Music that showcase the unique sounds of Mumbai and Delhi. To commemorate the opening of its first store in India, Apple BKC has launched a special Apple series called “Mumbai Rising”. This series will run from the store’s opening day throughout the summer. Through hands-on activities featuring Apple’s products and services, visitors, local artists, and creatives will come together to celebrate the culture and community of Mumbai.
Long queues of fans, loud cheers and zillions of selfies marked the opening of the Apple's first retail store in India at Mumbai's Bandra Kurla Complex today.
Apple CEO Tim Cook threw open the gates to the 28,000 sq ft store this morning to excited fans waiting for hours. Apple's second retail store in India is set to open in national capital Delhi on Thursday.