Sabyasachi Mukherjee collaborates with H&M, gives an India touch
The much-anticipated Sabyasachi x H&M collaboration, bringing a ready-to-wear collection named Wanderlust from the renowned Indian brand, is set to premiere, delivering a ready-to-wear collection called Wanderlust from the iconic Indian brand. The partnership was supposed to start in April 2020, however it was postponed due to the epidemic.
It's H&M's first collaboration with an Indian designer, following in the footsteps of famous labels such as Karl Lagerfeld, Comme des Garcons, and Versace. "At a time like this, we feel people value the usage of locally made crafts and fabrics more than ever, and no one does it better than Sabyasachi; we look forward to bringing this magnificent collection to as many people as possible."
Sabyasachi Collaboration With H&M
"I've always wanted to work on a pre collection but haven't been able to because of logistics and other factors, so when H&M reached out for this collaboration, I thought it was too good to be true. It came at the perfect time, just as the brand celebrated its 20th anniversary, and it was a great opportunity to reach out to a larger audience.”
It was a fantastic chance to reach out to a wider audience with an affordable, timeless, gender-fluid, and stylish collection.
"You'll find stunning Sanganeri prints from Rajasthan, as well as carefully made needlework on rich Indian textiles, as well as our distinctive flower prints, which were hand-painted and then digitally recreated.”